Future of B2B Sales: The Big Reframe
This document outlines the current landscape of B2B sales and the necessary shifts companies must make to meet customer expectations. It dives into strategies such as enhancing channels, upgrading technology, and developing talent. Jointly crafted by experts from McKinsey's Growth, Marketing & Sales Practice, it offers valuable insights for sales professionals.
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What are the important dates for this form in 2024 and 2025?
The important dates surrounding the form may vary, but you should look out for submission deadlines in Q1 of 2024 and Q1 of 2025. Staying informed will allow you to plan effectively and ensure timely submission. Check back for updates as dates approach.

What is the purpose of this form?
The purpose of this form is to streamline the sales process by capturing essential information effectively. By utilizing this document, organizations can identify and align their sales strategies with customer expectations. It serves as a guiding tool for enhancing sales performance and customer engagement.

Tell me about this form and its components and fields line-by-line.

- 1. Customer Name: The name of the customer being addressed.
- 2. Sales Channel: The channel through which the sale is made.
- 3. Sales Strategy: Details of the strategy being implemented.
What happens if I fail to submit this form?
Failure to submit the form may result in delays in processing and missed opportunities in the sales cycle. It's crucial to ensure all fields are completed before submission to avoid this issue.
- Processing Delays: Incomplete submissions can cause slowdowns in processing.
- Missed Deadlines: Not submitting on time could lead to missed sales opportunities.
- Inaccurate Reporting: Incomplete information might lead to incorrect sales reporting.
How do I know when to use this form?

- 1. Sales Initiation: Use the form when first engaging with a potential customer.
- 2. Strategy Planning: Essential for outlining sales strategies.
- 3. Reporting Results: Helpful when compiling data for sales reports.
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